Joie Beauté is a start-up online beauty shop in Viet Nam that sells green and natural beauty products from the brand Frank Body (originated in Australia). The brand offers body scrubs made from coffee and other natural ingredients, as well as hair, lip and facial products.
We were asked to develop their full brand-identity, as well as some added marketing material. This includes quotes, postcards, pattern design,...

We started from the concept that these natural beauty products that were sold, aim to transform the skin of the customer. From this viewpoint we delivered two quotes 'Let's smooth out our differences' & 'It's time to transform your skin' as a call for action.

The logo was formed out of transitioning and slanted typography to show-off the transformation to a smooth skin. The color palette was based on the combination of red lips & skin.