The branding for KESHO – a natural beauty brand, was a self-initiated project. Studio Posen at that time was growing and we had a lot of really great projects. I took a step back to think about what our ideal client would be. I always wanted to work more in the beauty industry and so came the idea of creating a beauty brand & packaging project from scratch.

The word ‘KESHO’ in Japanese translates to ‘make-up’. The concept was to create a skincare brand that felt like you would not need make-up. A natural beauty brand that made your natural beauty shine.

The brand was given a color palette, a website, labels & packaging design. To create the art direction for the photoshoot we worked together with talented photographer Alexandra Colmenares.

Photography by Alexandra Colmenares.