Supermarket is a sustainable store in Ixelles in Brussels. They sell a combination of second hand clothes & new clothes, but also focus on accessories, skincare & home goods. Find out more about them on their Instagram.

For the brand identity we started from the concept of a shopping cart grid in combination with the shape of a price tag. We made a series of 5 logos that can be used in different ways. Because of the grid structure, the concept is easily transferable onto a website, poster, etc. We created an identity that can change and grow with supermarket itself.